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售價:1050  |
作者：LOFTUS, GEOFF/ CRIM, MORT (NRT) 出版社：OASIS AUDIO 出版日期：2010年06月01日 語言：英文 ISBN：9781598597349 裝訂：有聲CD 內容簡介TOPDWIGHT EISENHOWER’S LEADERSHIP METHODS DURING THE MOST DAUNTING PROJECT IN HISTORY, THE D-DAY INVASION, PROVIDE INVALUABLE STRATEGIES FOR TODAY’S BUSINESS PERSON. NO MODERN CEO HAS EVER LED SUCH A LARGE ORGANIZATION—THE IMMENSE ALLIED MILITARY FORCES OF THE U.S., GREAT BRITAIN, AND CANADA—IN THE FACE OF SUCH CRUSHING PRESSURE TO SUCCEED. LEAD LIKE IKE  BEGINS WITH EISENHOWER REPORTING FOR WORK AS THE CEO OF D-DAY INC., FACING A RIDICULOUSLY TIGHT TIMELINE, HAVING TO CREATE AN EXECUTIVE STAFF AND COMPANY, AND THEN MANAGING D-DAY INC.’S EARLY PROJECTS,  THE INVASIONS OF NORTH AFRICA AND SICILY. BY ANALYZING MILITARY OPERATIONS AS BUSINESS OPERATIONS, AND THE COMMANDING GENERAL AS CEO, LEAD LIKE IKE FINDS MANAGEMENT LESSONS FOR MODERN CORPORATE EXECUTIVES, SUCH AS HANDLING THE BOARD OF DIRECTORS (FDR, CHURCHILL AND THE COMBINED CHIEFS OF STAFF), BUILDING AND LEADING AN EXECUTIVE STAFF, CREATING THE COMPANY (MAKING THE ALLIED MILITARY INTO A SINGLE FORCE THAT COULD FULFILL ITS MISSION), UNDERSTANDING THE COMPETITION AND THE MARKET (HITLER AND OCCUPIED EUROPE), AND PRESERVING HIS STAKEHOLDERS (EISENHOWER WAS LOATHE TO WASTE HIS SOLDIERS’ LIVES ON ANYTHING LESS THAN COMPLETE SUCCESS.) |
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